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Open source is revolutionizing the way people shop throughout the world, impacting virtually every industry, and adoption is growing exponentially. The global market is expected to reach nearly $33 billion dollars by 2022, reports a research study on “Open Source Services Market by Service Type, Industry and Region” which includes retail.

E-commerce and brick-and-mortar retailers are steadily joining the open source movement with many enterprise firms leading the way. Amazon is analyzing Machine Learning (ML) models, which enable retailers to automatically generate personalized recommendations based on individual shoppers’ purchases and browsing history. Amazon’s “One-Click” and Magento’s “Instant Purchase” checkouts improve consumers’ online experiences. Nike created an open source data repository to help developers understand the potential troubles online customers may experience. Nordstrom is working on Hello, Retail!, an open source initiative which streamlines the process for merchants to add online inventory.

Both on- and off-line retailers — including GoPro, Costco, Meituan-Dianping, Etsy and others — are joining our mission to enable freedom of action for our members and users of Linux/OSS-based technology through our patent non-aggression cross-license in the “Linux System.”

Industry News

Global Leader in Internet Services Uses Open Source to Drive its $600 Billion Investment
Rakuten is pursuing an ambitious new network build out to become the world’s 1st end-to-end, fully-virtualized, cloud-native mobile network, using open source mobile carrier architecture to power its $600 billion U.S. dollars investment.

Founded in Tokyo, Japan, in 1997 as an online marketplace, Rakuten has expanded to offer more than 70 services in eCommerce, fintech, digital content and communications to approximately 1.4 billion members around the world. The Rakuten Group has over 20,000 employees and operations in 30 countries and regions.


Japan’s Largest Community-Powered Marketplace App Inventor Joins OIN
E-Commerce continues expanding with apps that allow uses to receive cash for their new or used items and now Mercari, Inc. is a member of our OIN community. Driven by Open Source Software (OSS), the Mercari app features a live streaming eCommerce channel and the Mercari NOW service. The Japanese firm was established in 2013, began offering services in the United States in 2014 and in the United Kingdom in 2016.

Today, Mercari has become Japan’s largest community-powered marketplace with over 10 billion JPY in monthly transactions and worldwide, the app has received over 100 million downloads. Prior to going public in 2018, the company was also the first in Japan to reach unicorn — a privately held start-up company valued at over $1 billion U.S. dollars — status.


Target Embraces Open Source to Help Fulfill its Brand Promise: “Expect More. Pay Less.”
Since Target opened its first store in 1963 under Dayton Dry Goods Company, it has remained committed to delivering outstanding value, continuous innovation and providing an exceptional guest experience. Today the retail giant, and new member of our community, is the 10th-largest private employer in the United States with a worldwide staff of more than 350,000. The Minneapolis MN-based company operates over 1,855 stores — more than half of which are run by women — with locations in all 50 states and expects to open another 25 stores in 2020.

Target increasingly uses technology to engage with its guests, a large part of which rely on open source. It has open sourced over 45 shared libraries, infrastructure and tools that other community members may find useful.

Learn More About Target >>

GoPro’s Product Development Team Use Open Source
GoPro, Inc. — a consumer-focused, American technology company which manufactures action cameras, drones, mobile apps, accessories and video-editing software to capture life in real time — has joined our community. Encouraging people to celebrate and capture magical moments, GoPro grants cash awards for its favorite photos, raw clips and video edits submitted by consumers all over the world. A surfer, skier and motorsports enthusiast, Nick Woodman founded the business in 2002. Since then, GoPro has become an international, industry leader and sold over 26 million cameras in more than 100 countries.

Check Out Its Products >>

Fueling Innovation Since 1984, Fossil Delivers What Customers Want
As a Texas A&M University student, Tom Kartsotis began designing watches. In 1984, he introduced the brand Fossil — a nickname he and his brothers called their father — and started selling inexpensive fashion watches in Hong Kong. His brother, Kosta Kartsotis, began approaching department stores to carry their merchandise.

The company has this saying “Greater Together.” That philosophy has served it well and speaks to why Fossil joined our open source community. Now a multi-billion brand, Fossil owns Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI and Zodiac watch brands; manufacturers licensed accessories for Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps and Armani Exchange; produces collectibles, some based on popular films and pop culture characters, including Superman, Batman, Wonder Woman, Elvis Presley, Snoopy, Pokémon, Star Wars, Chronicles of Narnia, Cars and The Matrix. In 2006, Fossil agreed to make official watch collections for each if the United States’ National Football League teams.

Costco Supports Open Source and Our Organization
Costco Wholesale Corporation has joined our growing, open source, international community because we are aligned with its philosophy to keep costs low and pass on the savings to more than 96 million members in 9 countries and Puerto Rico. Costco — which has become one of the world’s largest membership warehouse clubs today, ranked 15th on the 2017 Fortune 500 list and was “One of the Top 5 Best Workplaces” in 2018, among Fortune 500 companies — opened its  1st location in 1976 as the Price Club in a converted airplane hangar in San Diego, CA.

Learn More About Costco’s Story >>

Open Source Continues to Revolutionize China
Meituan-Dianping is a Chinese group buying website which offers local food delivery, consumer products, retail services and deals of the day by selling vouchers for area services and entertainment (similar to Groupon in the United States).  Its local life service platform connects over 240 million consumers and 5 million local merchants and 35 million people daily. Approximately 70 million users’ access Meituan-Dianping’s  travel life service platform. The on-line to off-line retailer went public on the Hong Kong stock exchange in 2016.

Founded in 2010 by Wang Xing, the company is headquartered in Beijing, China, and merged with Dianping to hosts consumer reviews of restaurants (similar to Yelp and Trip Advisor). Meituan-Dianping partners with over 400,000 Chinese local businesses.

China’s Largest Retailer Uses Open Source to Provide a One Stop, Online Shop
In an interview with Tech Company News, our CEO, Keith Bergelt, explains how our community provides worldwide members the royalty-free use of a shared Linux patent collection and elaborates about why Fortune 500 companies such as JD.com become members of our organization.

As China’s largest e-commerce company and retailer by revenue, JD.com’s online platform and backend systems leverage Linux and other open source projects to rapidly and reliably introduce new innovations which improve the speed, functionality and stability of their infrastructure. The company serves over 300 million customers.


Newegg — An Early Comer to eCommerce —Joins OIN
The egg is a symbol of birth and unlimited potential. “Newegg” was chosen to signify new hope for eCommerce during a period when its future was uncertain. In spite of industry odds, Newegg — founded in 2001 by Fred Chang, a United States immigrant from Taiwan — has continued to experience substantial growth.

In 2004, the company established Rosewill, a private-label manufacturer of computing and household products. In 2005, Newegg.com was named one of “The Internet’s Top 10 Retailers” by Internet Retailer Magazine. By 2005, annual sales reached approximately $1.3 billion. Newegg launched NeweggMall.com in July 2008, Newegg.ca in October the same year and NeweggBusiness.com in August 2009 at which time the company ranked No. 234 on Forbes “America’s Largest Private Companies” list. In 2010, the company introduced Newegg Marketplace and exceeded $2.5 billion in revenue and roughly 2,500 employees.

eCommerce Powerhouse Relies on Open Source to Reach Global Marketplace
Etsy empowers sellers to do what they love and helps buyers find one-of-a-kind items they love.  Launched as iospace, Esty is approaching its 15th birthday in 2020 and has over 60 million handmade and vintage items, as well as craft supplies available online. Joining our community in 2017, the site connected 2.1 million sellers with 39.4 buyers in nearly every country in the world.

The company’s main office is in Dumbo, Brooklyn, NY — which also hosts open crafting classes in Etsy Labs— and operates 6 international offices, as well as additional locations in NY and California. Robert Kalin, one of 3 co-founders and former CEO, named the site Etsy because he “wanted a nonsense word because I wanted to build the brand from scratch. In Italian, ‘etsi’ is a frequently used word meaning “oh, yes” and in both Latin and French, it means ‘”what if.”


  • What the industry is saying…

    At Rakuten, our businesses continue to evolve as we address new market opportunities. Because of this, we are a user and strong advocate of open source software. We are building the first 100% fully virtualized mobile network, enabling us to scale rapidly and offer the best Quality-of-Service (QoS) available. By joining OIN, we are demonstrating our commitment to Open Source Software (OSS) and supporting it with a pledge of patent non-aggression.
    Tareq AminCAO, Group Executive Vice President, Rakuten, Inc.

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